Hoyoverse's latest title, "Zenless Zone Zero," features a post-apocalyptic setting that captures everyday scenes combined with fast-paced, joyful action. The game is scheduled for release on July 4th.

On the 20th, Hoyoverse held a media preview event for "Zenless Zone Zero." At the event, Hoyoverse’s Korean branch manager and marketing manager showcased the game and discussed future service plans.

Park Gyeong-mi, head of the Hoyoverse Korea team, highlighted the game's unique graphic style, attractive characters, and engaging factions as its main strengths. Despite its post-apocalyptic setting, "Zenless Zone Zero" uses cartoon-rendered graphics enhanced by Hoyoverse's technology to create a vibrant atmosphere of everyday life, such as streets filled with newsstands, ramen shops, and arcades. Similar to experiencing the daily life of Japanese high school students in Persona 5, in ZZZ, players can experience the daily lives of people maintaining their routines amidst the apocalypse. Factions like Rabbit Hole, Bellobog Heavy Industries, and Victoria Butler add charm to the game's world.

Each character’s skills, attributes, traits, and faction affiliations combine to create diverse effects, making team formation intriguing. Lee In-jae, manager at Hoyoverse Korea, added, “Our goal is to ensure that people of all ages can enjoy this game. We have enhanced many aspects to make it more immersive.”

With the July launch approaching, Hoyoverse outlined the game’s long-term service direction. Zenless Zone Zero has incorporated user feedback from each test to improve the UI, content balance, and difficulty levels. Post-launch, they plan to continuously integrate user feedback. Park Gyeong-mi stated, “We plan to maintain active communication with users to create a game that everyone can enjoy.”

In addition to Zenless Zone Zero, Hoyoverse currently operates five games in Korea. Branch manager Hwang Ran emphasized, “We are striving to make Hoyoverse's games a culture that all users can enjoy, regardless of gender or age.”